Terminology

CASE

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CASE refers to new areas of "Connected" cars, "Autonomous / Automated" driving, "Shared", and "Electric". It was first announced at the 2016 Paris Motor Show by Daimler AG/CEO Mr. Dieter Zetsche in his medium- to long-term strategy. It is a keyword that symbolizes the trend of the automotive industry, which is entering an era of change. In addition to the physical changes in the automobile in terms of hardware, it also suggests the importance of mobility services that involve different industries.


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